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“Lena Gercke has LeGer, I have PARI, Drake has an owl, I have a cat.” That is how California-based Paul Ripke explains his choice of mascot for PARI. Together with Inferno Ragazzi , he is now launching a joint collection. IR has long been known beyond the city limits of Hamburg for its super-inspired fashion. Always true to the motto: Never perfect, always awesome!

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Together with the Inferno Ragazzi team, we rented a beach villa in Portugal for five days. Our mission: to create to create authentic and distinctive social media content for the launch of the joint textile collection with PARI. Here you can see the results.

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