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“Lena Gercke has LeGer, I have PARI, Drake has an owl, I have a cat.” That's how the California-based podcaster and storyteller Paul Ripke explains his choice of mascot for PARI. The former Heidelberg resident sells textiles under the brand.

Won! We can proudly call ourselves the winners of the first PARI Content Contest by the photographer Paul Ripke. Thanks to a distinct vote by the community we were able to prevail over 15 other participants and are delighted to receive 5,000€ and incredible social media attention. 

Our stop motion video, which was produced from over 1,000 individual photos and a specifically composed rap song, was convincing. The project has to be produced within 48 hours.

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